As 2006 began, the 21st-century fragrance was still waiting to be born. Something radical would be necessary to break the spell of this hundred-year sleep, a marginal notion that would unhinge the mainstream. It would be called Escentric Molecules, and it would become the scent sensation of the 21st century, causing a frenzy that no one ever saw coming. For if anyone could conjure the achingly cool energy of minimalism, it was the innovative maverick mind and nose of master perfumer Geza Schoen.