LUXURIOUS, MASCULINE, ELEGANT – Since 1945, the Brioni style has stood for casual, modern elegance. Unique tailoring, the finest materials and timeless design vocabulary: With a clear focus on handcrafted perfection Made in Italy, Brioni is at the pinnacle of international luxury menswear brands. Founded in Rome, Brioni designs and tailors in a spirit of laid-back luxury that places people and the environment at the centre and connects craftsmanship with those behind the brand.